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29.09.2009
Corriere del Mezzogiorno

Bollicine, confetti e un "Ricatto d'amore" al cinema

... è MatriMovie

MatriMovie IL TUO MATRIMONIO AL CINEMA

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27.08.2009
Galeotto fu il film e chi lo diresse

Un sogno reso possibile dalla Walt Disney e dalla MatriMovie

MatriMovie IL TUO MATRIMONIO AL CINEMA

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23.08.2009
Gazzetta del Mezzogiorno - 29 Agosto 2009

Matrimonio nel cinema Odeon, ma questa volta non è un film

MatriMovie IL TUO MATRIMONIO AL CINEMA

In occasione dell'anniversario di matriMovie una coppia dirà " sì" nella sala cinematografica

La Walt Disney sceglie MatriMovie per la prima cinematografica di "Ricatto d'Amore"

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30.04.2009
MatriMovie Weddings

Fancy re-living the highlights of your special day at your very own private screening? MatriMovie are the folks for you...

LIKE MANY GREAT IDEAS, the creation of MatriMovie in the town of Molfetta (near Bari in Puglia) started as fun. Roberto Pansini, the project’s dynamic author, was already involved in the world of weddings when the concept began to take shape. ‘Weddings in this part of the world are just huge parties,’ he says. ‘After the church, the day is given over to long luncheons, live music, DJs and dancing.

Most weddings have between 100 and 200 guests, so there really is a fabulous party atmosphere.
At every wedding, there is a photographer and his role is central. Here it’s traditional for all the salient moments to be caught on film, with photographs, and increasingly, an actual film of the day, so the photographers are generally kept very busy. They usually turn up long before the ceremony so they can catch all the preparation moments – the bride having her hair done etc., and they’re often the last to leave. I’d often be present at these weddings, sometimes for work, sometimes as a guest, and one of the things I heard time and time again was how difficult it was to organise showings of the wedding film.’

Roberto explains: ‘Traditionally the bride and groom invite all their guests to their home to watch the movie. Obviously this can get a bit tricky and the couple find themselves with more house guests than they know what to do with. That’s when I got to thinking about how we could organise things differently.’

‘there used to be 14 cinemas in our town,’ says roberto, ‘but the arrival of the huge multiplex cinemas… has all but killed the small independent operations’
SAVING A CINEMA

 At the same time, the only remaining local cinema in Molfetta, the Odeon, was facing closure. ‘There used to be 14 cinemas in our town,’ says Roberto, ‘but the arrival of the huge multiplex cinemas in the larger towns nearby has all but killed the small independent operations. I’m really attached to my town and wanted to help our last cinema survive, and so I hit on the idea of renting the whole theatre one day a week and using it to project Wedding Films. We had a good laugh at the time and thought we’d probably have some fun. Never in a thousand years could we have imagined what we were getting ourselves into. I’m the type of person who likes to organise things really well, go over things thoroughly and offer a quality product, so I wasn’t really prepared for the immediate popularity we encountered. The minute we started offering this service we were bombarded with phone calls from clients and the press and that’s the way it’s been ever since.
‘What we do is this,’ says Roberto. ‘We arrange a date for the film, then organise everything at the Odeon Cinema in Molfetta so the couple can invite all their friends and family to come to the first viewing of their wedding movie. We create a great party atmosphere – send a long white limousine to pick up the bride and groom, lay out a red carpet for their arrival, fill the place with flowers and just for fun, we also create a poster featuring the couple, and post it outside the cinema – after all, they’re the main attraction. Inside we have glasses of bubbly and a buffet of finger food ready in the foyer, and a DJ with some music so the guests get into the mood. The theatre can seat up to 460 people, though normally we don’t have that many. We have a team of hostesses present to serve the food and drink and to help people to their seats when it’s time for the showing.’

FIRST NIGHT NERVES

Predictably, before their first screening, Roberto was a little nervous. ‘You know, the first time I wasn’t sure what to except. We had a presenter on stage to talk a little about the bride and groom and introduce the movie, then as soon as the film started people cheered and clapped and laughed and it was great fun. And even now, what’s really unexpected is how touching some parts of the films are too. Remember that the movie is usually prepared by the couple’s photographer and is ready about eight to ten months after the wedding, so in the meantime, some couples have had babies or the bride is pregnant: life has moved on even in such a short time, so looking back at the wedding day is very emotional for many couples. At the end of the evening, we invite the bride and groom on stage and ask them a few questions about what they felt as they watched the movie and normally the photographer makes an appearance. Usually we get called up too, and it’s always one of the best part of the day, participating in our clients’ happiness and seeing lots of contented faces.’

You’d think that an enterprise like this would attract mainly locals, but Roberto regularly receives phone calls from abroad. ‘Some people who used to live in these parts have moved to Germany, the States or even Australia, and when they hear what we can do they are really keen to participate. That way they get to come home and invite friends and family to a showing without having to find a different place to celebrate.’

…we also create a poster featuring the couple… after all they’re the main attraction
FUTURE ATTRACTIONS

So what does the future hold for MatriMovie? ‘We’ve already received lots of requests to provide our services in different towns and in different cinemas,’ says Roberto, ‘but we’ll see how that goes. We’ve also started doing similar movie parties for Golden Wedding Anniversaries, and soon we’ll be doing the same thing for Silver Wedding Anniversaries.

These are also very popular: imagine an older couple getting to watch the tale of their life in photographs and films – it’s really poignant. But most of all, I’d like to consolidate what we’re doing here in Molfetta,’ says Roberto. ‘This is my town, and the reasons I started this project are still valid. The cinema in Molfetta still needs to find clients and though I can’t singlehandedly save it, every little helps.’

You can email Roberto at matrimovie@libero.it
For more information on services offered by
MatriMovie, visit www.matrimovie.it

 

http://www.italymag.co.uk/weddings-and-honeymoons/italy-issue/9/matrimovie

 

 

24.02.2009
La Gazzetta del Mezzogiorno > speciale Sposi 24 feb 2009

Il Filmino sul grande schermo: è MatriMovie

MatriMovie IL TUO MATRIMONIO AL CINEMA

La nuova tendenza "Made in Puglia" è realizzare un vero film e proiettarlo come tale in una sala cinematografica

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23.02.2009
Weddings & Honeymoons parla di MatriMovie

MatriMovie IL TUO MATRIMONIO AL CINEMA

www.italymag.co.uk

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02.02.2009
Corriere del Mezzogiorno > Speciale SPOSI

Il Filmino lo vedo a cinema.

MatriMovie: IL TUO MATRIMONIO AL CINEMA

Leggi l'articolo

16.01.2009
Il Fatto - Matrimoni e cinema unione perfetta
Per vedere il video del sito "il Fatto" clicca qui

05.01.2009
Wedding videos save struggling cinema - Adult Literacy Palmerston North
Clicca qui

14.12.2008
MatriMovie su Rai2 - Festa Italiana

 MatriMovie IL TUO MATRIMONIO AL CINEMA

Festa Italiana un programma televisivo,  in onda su RaiUno, speciale su MatriMovie GOLD.  Le telecamere della RAI a Molfetta, Gigi Miglietta, regista, realizza un documentario sulle nozze d'oro proiettate al cinema, l'Odeon a Molfetta, il grande schermo.

Per vedere il video di You Tube clicca qui

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